Parts Sales Manager

Suwanee, Georgia
Parts Sales Manager
Suwanee, GA

The Parts Sales Manager is expected to develop, set up & implement Aftermarket/ Parts’ short/ mid/ long term sales direction/strategy through data reporting and analysis. This position requires driving key parts sales & marketing activities to further develop the DEVELON brand and increase Parts revenue within the dealer/ national network

Parts Sales Manager Responsibilities
  • Sales Analysis & Strategy
  • Review and analyze sales/ revenue vs. target
  • Find out ways how to tackle, and catch up with the differences between sales target & sales results
  • Work cross-functionally to set up & execute catch-up plan
  • Actively set up & execute short, mid & long-term plan
  • Lead & execute key projects/ marketing/ sales activities that will lead to additional revenue in the parts business
  • Marketing/ Sales Activities
  • Develop overall marketing & sales plan/ schedule/ activities and execute them on time, with quality, and within budget
  • Will be coordinated with related teams to advance the activities
  • Lead communication schedule and leverage appropriate channels for effective messaging
  • Create target sales program plans and execute them; this includes OEM and aftermarket programs
  • Measure the effectiveness of programs and recommend adjustments for improved future impact
  • Dealer Management
  • Develop and manage the sales to dealers monthly
  • Manage day-to-day interest, plans and goals of the Company in the dealer/ national network
  • Develop a relationship with the dealer organization embodying mutual trust and respect
  • Communicate the needs of the customers and dealers to the appropriate department within the Company who are responsible for follow-up action
  • Develop annual dealer plans that maximize on the market potential and realization of these plans
  • Dealer Communication and Accountability
  • Hold monthly/ quarterly Sales/Action Plan meetings with core dealers
  • Present related data and competitive trends
  • Review sales data and dealer action plans monthly/ quarterly with dealer principal
  • Display assertive implementation of Action Plan items
  • Conduct dealer training & promotion
  • Required to put a plan together to either increase a dealer's retail sales when it is below acceptable levels
  • Dealer upgrades and investment require strong negotiation and persuasive skills

Parts Sales Manager Requirements
  • Bachelor’s Degree - Business Administration, Marketing, Engineering or related fields
  • Construction Equipment parts knowledge helpful
  • Business/ Sales capability: Understanding of complex, matrixed organizations & Experience leading projects, executing promotion & sales activities in a construction equipment environment
  • Comfortable in situations where presentations are required to communicate strategic direction to dealers/ national accounts
  • Experience with commercial marketing/ sales/ territory management
  • Strong written and verbal communication skills
  • Over 10 years of experience required.
  • Travel required: up to 30%


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