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Marketing Specialist
Arden Hills, MN
Marketing Specialist Overview:
We are seeking a motivated marketing professional to join our team in a hands-on, entry-level capacity. Based in our Minnesota office, this position will play an important role in supporting marketing initiatives, maintaining critical marketing systems, and ensuring marketing resources are effectively managed and distributed. The successful candidate will work closely with cross-functional teams, including sales, product-focused teams, and external vendors, to help execute campaigns, enhance customer outreach efforts, strengthen brand awareness, and support company-sponsored events.
Marketing Specialist Responsibilities:
CRM Administration & Marketing Process Support
Qualifications:
Hunter International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity, and gender expression), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law. We comply with all applicable equal employment opportunity and affirmative action regulations.
Arden Hills, MN
Marketing Specialist Overview:
We are seeking a motivated marketing professional to join our team in a hands-on, entry-level capacity. Based in our Minnesota office, this position will play an important role in supporting marketing initiatives, maintaining critical marketing systems, and ensuring marketing resources are effectively managed and distributed. The successful candidate will work closely with cross-functional teams, including sales, product-focused teams, and external vendors, to help execute campaigns, enhance customer outreach efforts, strengthen brand awareness, and support company-sponsored events.
Marketing Specialist Responsibilities:
CRM Administration & Marketing Process Support
- Act as the primary point of contact for day-to-day CRM-related activities, including user assistance, data maintenance, and routine system administration.
- Maintain database integrity by managing contact records, account information, audience segmentation, list creation, and duplicate record resolution.
- Assist with marketing and sales processes by supporting campaign tracking, email audience development, and reporting functions.
- Create and maintain documentation related to CRM procedures and recommend enhancements that improve user adoption, efficiency, and data accuracy.
- Collaborate with internal departments and external service providers to address CRM requirements and system improvements.
- Oversee the ordering, storage, tracking, and distribution of marketing materials, including printed collateral and promotional merchandise.
- Coordinate production schedules, shipping arrangements, and fulfillment activities for customers, events, and internal teams.
- Maintain both digital and physical repositories of approved marketing materials, ensuring employees have access to current versions.
- Monitor inventory levels and usage trends to support timely replenishment and cost-effective purchasing decisions.
- Develop and publish content across company social media channels in accordance with branding standards and marketing priorities.
- Maintain scheduling calendars and coordinate review and approval processes when necessary.
- Work with internal experts to convert technical information into engaging, audience-friendly content.
- Monitor key engagement indicators such as impressions, interactions, and click activity, and provide recommendations for optimization.
- Support the creation of video and digital content by assisting with planning, scripting, coordination, and production activities.
- Perform basic editing functions such as trimming footage, adding captions, and formatting content for various platforms.
- Organize logistics associated with content creation projects, including scheduling, locations, equipment, product samples, and stakeholder coordination.
- Manage and maintain approved creative assets, including photography, video clips, logos, and branded templates.
- Assist in promoting company-hosted and partner-sponsored events, including trade exhibitions, educational sessions, webinars, and training programs.
- Support event execution through preparation of marketing materials, promotional items, signage, attendee tracking processes, and follow-up activities.
- Contribute to event-related communications, including invitations, reminder messaging, post-event summaries, and reporting.
- Participate in the development and enhancement of marketing initiatives by contributing ideas for campaigns, communication channels, and audience engagement strategies.
- Gather feedback and insights from sales and product-focused teams to help ensure messaging aligns with customer interests and market demands.
- Perform competitive analysis by monitoring industry participants, marketing approaches, product positioning, and communication activities.
- Assist with quarterly reviews by compiling performance insights, documenting key learnings, and identifying opportunities for future improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related discipline, or equivalent practical experience gained through internships or professional work.
- Strong organizational abilities with a high level of attention to detail.
- Effective written communication skills and the ability to understand and communicate technical subject matter.
- Demonstrated ability to balance multiple assignments, establish priorities, and meet deadlines.
- Willingness and ability to learn new software platforms and marketing technologies, including CRM, scheduling, design, and content creation tools.
- Experience using CRM platforms, particularly HubSpot, including contact management, list creation, and reporting functions.
- Exposure to business-to-business marketing, preferably within manufacturing, industrial, or technical industries.
- Experience developing and publishing content for professional and social media platforms, including LinkedIn, Instagram, and Facebook.
- Familiarity with design and content creation software such as Canva, Adobe applications, or video editing tools including Premiere Pro, CapCut, or DaVinci Resolve.
#INDGB
Hunter International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity, and gender expression), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law. We comply with all applicable equal employment opportunity and affirmative action regulations.
