Digital Marketing Specialist

Toledo, Ohio
Digital Marketing Specialist
Toledo, OH – Hybrid
Pay Rate: $33/HR

Digital Marketing Specialist will support content creation, communications/marketing strategy development and implementation, customer relations, and marketing analytics. The ideal candidate will have strong experience in digital marketing, especially social media, SEO, content creation, and content management.

Digital Marketing Specialist Responsibilities:
  • Content creation, including writing blog posts, articles, newsletters, communications materials, and material for social media channels.
  • Working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies, as well as customer service and other technical teams.
  • Create and maintain Content Calendars. Post relevant content in accordance with Content Calendar.
  • Provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. Administer and measure A/B testing protocols, then summarize insights and conversations to create actionable, client-facing reports that lead to optimization.
  • Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers. Contributes to post campaign insight gathering, reporting, and optimizations.
  • Anticipate and proactively deliver needs for digital content (social channels, webinars, blog, newsletter, etc.) ensuring required routing through marketing, legal, technical stakeholders, scheduling, and deployment   
  • Responsible for tracking and managing multiple active and upcoming projects end-to-end by including timelines, milestones, asset requirements, resource needs, and deliverables.

Digital Marketing Specialist Requirements:
  • BA in communications, advertising, public relations, business or related field. MBA optional
  • 3+ years’ experience managing social media platforms or communities for brands
  • 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization
  • Prior experience in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
  • Past experience in SEO, Copywriting, Content Management, and Content Creation.
  • Understanding of popular social networks - design, functionality, users, reporting, advertising, and analytic packages
  • Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects
  • Proficiency in PowerPoint and presentation tools and skills
  • Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24
  • Ability to write engaging copy and stories that support strategic priorities.


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