Marketing Content Design & Automation Specialist

Toledo, Ohio
Marketing Content Design & Automation Specialist
Toledo, OH (Hybrid/Remote)
Pay Rate: $35/HR

Marketing Content Design & Automation Specialist is responsible for the end-to-end customer journey including email automation and various digital touchpoints. This role shapes the workflow for a campaign and provides design guidance across different campaign touchpoints to ensure optimal design, language continuity and to maximize conversion funnel. This position supports campaign reporting and optimization that can articulate where campaigns are and are not being successful and identifying opportunities for improvement. This role will also be responsible for working with our GIS partners to design, execute and track performance of all email campaign initiatives.

Marketing Content Design & Automation Specialist Responsibilities:
  • Work with Marketing, Sales, and GIS Leaders to create strategic marketing automation plans. Tie marketing automation campaigns to setting strong KPIs that are measurable
  • Design and implement high-quality, end-to-end marketing automation journeys including workflows and pathways within Microsoft Dynamics
  • Facilitate discussions to identify lead sources, execute strategy, communication, and responsibilities across marketing and sales teams
  • Be the “go-to” person within the division for questions about marketing automation
  • Develop copy to support campaigns/ content marketing, ensuring wording and tone is consistent throughout various digital touchpoints
  • Assist with development and management of marketing content calendar, and coordinate the development of different marketing touchpoints (e.g. forms, emails, social, landing pages) to support campaigns.
  • Monitor progress and effectiveness of the email campaigns and share insights and recommendations to enhance performance

Marketing Content Design & Automation Specialist Requirements:
  • Bachelor’s degree in Computer Science, Management Information Systems, Marketing or related field.
  • More than 3 years of Content Marketing experience
  • Demonstrated previous work experience of running e-mail marketing automation campaigns
  • Prior experience implementing multi-platform digital marketing campaigns, content writing, developing campaigns for B2B companies and working knowledge of Microsoft Dynamics platform
  • Working knowledge of XML, HTML, JSON, ODATA, CSS, Chrome Developer Tools and JavaScript is preferred
  • Understands Taxonomy, SEO strategy and Meta Data
  • Prior experience within blogs, email marketing, and copywriting is preferred.


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